VL.Cepher Two Doors
Concept for Rachel & Niva · new vlcepher.com entranceBuilt on your current Shopify store
VL.Cepher
Abolish the gap between the body, the mind and the soul, between science and art, between fiction and nonfiction. · Nawal El Saadawi
Bag /00
Your film plays here

One house. Diamonds from the earth and from the lab.

Your quote already says it: between science and art. The film plays first. Then each visitor picks a door. Both doors lead into the same store, cart and checkout, so nobody leaves VL.Cepher to buy.

VL.Cepher Fine

Natural · 18k · .925
Esker collection campaign image

VL.Cepher Lab

Grown · IGI certified
Round brilliant57 facetsGrown, not mined

These four already sell on vlcepher.com and say "lab-grown" in their descriptions. The full lab line moves in here, in the same layout and type.

New · AI concierge

Ask the house

Say who it's for, the occasion and a budget. The concierge reads the whole catalogue and picks three pieces, natural or lab-grown.

Try it on

On each product page, a visitor uploads a photo of their hand or ear and sees the piece on it, at the right size.

Search in plain words

"Like Esker but thinner, in rose gold." The search understands shape, metal and mood, not just product names.

Personal styling, around the clock

Your "Get Styled" button opens the concierge first. It hands over to you or Niva when someone wants a person.